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Who Knew? Flash Mobs In Anchorage, Alaska

Picture of a screenshot from an Anchorage, Alaska flash mob where people danced to Thriller in front of Northern Lights.

Saw a tweet by @tymberwolf yesterday that linked to an article about a freeze flash mob that happened at the Downtown Market. I was surprised that we had any flash mob activity here in Anchorage let alone something that would make a big enough splash to get in the news.

I did a search on YouTube hoping to find a video of the flash mob but…nothing. However I did find some other videos of different flash mobs that have happened around town. And the main Anchorage flash mob group has even started a YouTube page. Who knew?

Here’s a couple videos that tell stories of some of the local flash mobs:
 

 

Zombie Outbreak

A flash mob of people dressed up like zombies and dancing to Thriller in front of Northern Lights rush hour traffic.


 

 

United Way Flash Mob

The United Way doing a freeze flash mob downtown in hopes of the video going viral and getting donations. A nicely shot and edited video.


 

Flash Mob Reactions At Fred Meyer

This video done by the main Anchorage flash mob group shows people’s reactions to the first flash mob done by the group. It happened at a Fred Meyer and was basically a long line of people snaking through the aisles and singing Row Row Row Your Boat at the end.

Don’t know which Freddies it was (Abbott?) but I bet someone will tell me real soon after I post this lol. (Update 2:52pm Yup confirmed as Abbott by a couple of people, thanks guys.)


 

Right on, anything that spices up life in Anchorage is ok in my book :). What do you think?
 

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08/25/2010
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Stories That Sell Perfume You Can’t Smell

Picture of a 1950's advertisement for perfume showing a woman and bottles of perfume.

A couple days ago I read an interesting article about QVC that explained a bit about how the company works. Like how each host has to go through six months of training before they do a show. Or how a producer will tell the host via earpiece to repeat what they just said because it caused a sudden increase in calls.

But what really got my attention was a part that asked the question: How does QVC sell perfume that their viewers can’t smell?

Good freaking question. It’s not something that I’d ever thought about before but it’s a really amazing thing to be able to get people to buy anything that they can’t interact with physically, let alone something as sensory dependent as perfume. So how do they do that? The article says:
 

The answer is that you tell a story—a story about the viewer, and the product’s place in her life.

 

What kind of stories, you might be asking…
 

…my fiancé flipped on QVC in the hotel room. An earnest young woman was extolling the many varieties of Philosophy perfume.

“This one’s very spiritual,” she said. “It’s good if you’re especially prayerful.”

 

Hmm sounds like the kind of story that would send many people’s bullshit detectors through the roof. But it’s also something that really strikes a chord with the demograpic that watches perfume ads on QVC.
 

I’m skeptical that a perfume mass produced by a corporation can be very spiritual or relevant to prayer. To me it sounds like that particular host was just using storytelling to hype the perfume in ways that weren’t true.

Personally I think honest stories are the best kind, but maybe honest stories wouldn’t sell very much perfume to people who can’t smell it. What do you think?
 

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08/24/2010