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Here’s a commercial that tells a funny story about a family that orders a gift online but finds out that the gift isn’t exactly what was advertised.
Basically it’s a haunted clown…
I love this commercial because it makes me laugh every time even though I’ve seen it tons by now. The storytelling and acting are good too, which isn’t something you see very often in commercials.
And the end part where they play the scary music and the camera zooms in on the clown suddenly standing next to everyone is the perfect lead-in to the punchline: ‘Yeah that’s gotta go.
The only thing I would say that this commercial faltered on was the actual advertising of the product itself. For the longest time I thought this was a FedEx commercial and it’s easy to see why there was some confusion, the commercial doesn’t even show any closeups of the Priority Mail logo until the end.
It almost feels like the branding was an afterthought to the hilarious story, which is fine for me but maybe not so great for Priority Mail. I think this could have been easily remedied by doing more closeups throughout the commercial of the Priority Mail box the guy was holding, thus giving as much play to the solution (Priority Mail) as to the problem (scary gifts ordered online).
Or even better, they could even have had the mailman scooping up the scary clown with the box and then holding down the lid while saying ‘Yeah that’s gotta go.’
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